Getting documentaries to Schijndel
Preparing for a feel good market in May 2015, we helped initiate, we spent some time on what we were supposed to sell on the market. Us being Mark van de Laarschot and Willem Wouters. In daily life we both run our own businesses, in our spare time we don’t stop running.
One of our shared interests is to go to Amsterdam for a couple of days each year for IDFA, the International Documentary Festival Amsterdam. What we like the most about IDFA is we can completely lose ourselves in the experience. Days of watching documentaries, drinking coffee, visiting musea, getting something to eat, watching even more documentaries and having a beer. A big added value to the experience is the fact that directors are often present at the screenings. To tell their story and fill in the A’s at the Q&A’s.
Some of these special moments you can see on the pictures.
From this shared interest we came up with the idea to sell documentaries at the market. DVD’s of a selection of documentaries we saw together, that we thought to be worth sharing. It turned out to be quite hard to get our hands on these DVD’s. At least at the short notice we are used to getting things done.
Another option was to screen a documentary at our local cinema to bring the experience of IDFA to Schijndel. An interesting foreign documentary, getting the director to visit or inviting a guest worth the interview. Well, how do you pick just one? Let’s arrange three nights we said and make a selection. We used the feel good market to see how people felt about the idea. That’s where the enthusiasm started to spread…
It turned out only to be the start of something new…